Pet-Friendly Partnerships Singapore | The Barkery

Pets are family. Let's welcome them like one.

The Barkery Singapore has been turning pet-friendly gestures into pet-thoughtful moments since 2012 with our partners — one handcrafted cake, one treat and one wagging tail at a time.

Partner With Us

Our Story

Founded in 2012 by sisters Elizabeth and Margaret.
The Barkery began in a home kitchen, cooking for pups with sensitive stomachs.

14 years later, that same care shapes everything we make: 100% natural, whole-food ingredients, handcrafted in small batches, for the everyday, not just the special occasions.

Today, their daughters Ann Marie and Sarah carry it forward. Same family. Same standards.

Learn More

The Opportunity

The Shift

Pet-friendly is now the baseline. Customers judge brands on how thoughtfully they include pets — a bowl of water by the door no longer counts.

The Risk

Generic gestures are getting outpaced by brands creating real pet moments. Every touchpoint is either building loyalty, or quietly losing it.

The Reward

Get it right and it sticks. A dog who felt genuinely celebrated turns a one-time visit into a story worth repeating — your family, welcoming another family.

Families with dogs in Singapore

70K→84K
Licensed dogs, 2019–2022, and still growing.
~$400/mo
Typical spend on a healthy adult dog.
+33%
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1 3

Sources: Animal & Veterinary Service (AVS) · NUS Lee Kuan Yew School of Public Policy · Singapore Food Agency · Euromonitor International · The Bon Pet (2026, vendor-published estimate).

How We Partner

Hotel Indigo × The Barkery
Gotcha Day, made special
When Teddy's Gotcha Day rolled around, Hotel Indigo partnered with us to complete the celebration with a signature cake, made to match the room.
Doggie Retreat × The Barkery
Built for partners, not just customers
Same quality, same standards, every order — because a partner's business runs on reliability, not surprises. From everyday treats to milestone birthdays, Doggie Retreat is always covered.
ONE15 Marina
Your venue, our community
Every activation introduces your brand to a fanbase that's been with us for 14 years — from our CPO Ann speaking on dog nutrition at ONE15 Marina, to reaching dog owners directly alongside BYD.